October 13, 2009 - Wacom today announces its new brand for the company's OEM solutions, Wacom Feel IT Technologies.
This is another step in the company's ambition to provide natural and intuitive user interface experiences. The new brand focuses on how technology makes users feel about themselves and the tools they are using. It illustrates the company's transition from market leader in specialist pen technology to a leading user interface organization who understands how people feel about technology.
The new solutions integrate multiple technology types including multi-touch and pen functionalities. These combine with high performance controllers and advanced device drivers to create seamlessly integrated, more genuinely natural and intuitive user experiences for PCs, e-books and other technology devices.
The company currently delivers a sensor system called G5 and will continue to enhance and develop sensor systems with higher quality and performance under the new Wacom Feel IT Technologies brand.
Masahiko Yamada, President of Wacom, says “At Wacom, we believe that using technology, however complex, should not be over-complicated or frustrating. Rather, we are committed to making technology easy and inspiring to use and to ensuring that it makes people feel good about using it and the results they achieve with it. The launch of our new OEM brand, combined with our work in providing leading edge user interface technologies, represents our commitment to help everyone enjoy using technology on a natural and intuitive way. From now on, technology will feel different.”
Don't just touch. Feel.
Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. Wacom's vision to bring people and technology closer together through natural interface technologies has made it the world's leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom's intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. Millions of customers are using its cordless, battery-free, pressure-sensitive pen technology.
The company also offers its products as OEM solutions to leading manufacturers serving incremental markets. Wacom's interface technology, called Wacom Feel IT Technologies, is also offered as an integrated solution to strategic partners. Most Tablet PC manufacturers count on the advanced features and reliability of the brand to deliver a superior user interface experience. Visit www.feelwacom.com for additional information on Wacom’s Feel IT Technologies brand.
